Corporate Identity

Brand

Innovative and passionate. Excellent and sustainable. Schaeffler is a company that sets international benchmarks. With employees who are thinking about tomorrow...today. And with products that make the world move. In short: a success story. Schaeffler combines comprehensive expertise and industry knowledge into a corporate brand that – as the parent company of established service and product brands such as LuK, INA and FAG – stands for progress, innovation and state-of-the-art solutions like no other.

History

Schaeffler is more than just a company – it is also a family. A family that founded the company in 1946, that strengthened it for decades, and that guides it to this very day. With values that bring people together. With an attitude that inspires. And with courage that motivates. The result: success. With scores of patents, boundless ingenuity and innovative solutions, Schaeffler has made history and transformed itself into a leading global automotive and industrial supplier.

Strategy

The world is changing. Ever-complex requirements have to be met with just the right solutions at a faster pace than ever before. This is especially true for mobility. Whether through cars, trains or airplanes, we are more connected than ever – a trend that is rising steadily. With our corporate strategy "Mobility for tomorrow," Schaeffler is positioning itself not only as a strong partner, but also as a company that is actively shaping the future. This is also reflected in our future corporate brand identity, which we present to you in our Schaeffler Brand Portal.