Corporate Identity

Brand

Innovative and passionate. Excellent and sustainable. Schaeffler is a company that sets international benchmarks. With employees who are thinking about tomorrow...today. And with products that make the world move. In short: a success story. Schaeffler combines comprehensive expertise and industry knowledge into a corporate brand that – as the parent company of established service and product brands such as LuK, INA and FAG – stands for progress, innovation and state-of-the-art solutions like no other.

History

Schaeffler is more than just a company – it is also a family. A family that founded the company in 1946, that strengthened it for decades, and that guides it to this very day. With values that bring people together. With an attitude that inspires. And with courage that motivates. The result: success. With scores of patents, boundless ingenuity and innovative solutions, Schaeffler has made history and transformed itself into a leading global automotive and industrial supplier.

Strategy

Schaeffler looks to the future. We view the numerous changes in the social, geopolitical, and macroeconomic environment above all as opportunities. This is due to the fact that many future developments and trends revolve around how things can be moved. And that is our core expertise. With our central strategic theme “We pioneer motion”, we focus on our role as a technology leader for everything that moves – regardless of whether we push forward developments for industrial or automotive applications. This is aided by our corporate design and our new brand presentation, which you will find in our Schaeffler Brand Portal.